As the end of the summer break approaches, brands are rolling out back-to-school (BTS) campaigns …
Category:
Advertising
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Advertising
Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity
by Press Roomby Press RoomIn-game advertising can normalise brands New analysis from Ipsos GameTrack (conducted in Q1 2026 …
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AdvertisingMarketingSocial Media
Agentic AI for marketing: Dubai’s EmergentOS, explained
by Press Roomby Press RoomDubai-based Emergent Media has launched EmergentOS, an agentic AI platform for marketing operations that the …
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AdvertisingBusinessMarketingPublic Relations
Second wave of judges revealed: Agency of The Year Middle East
by Press Roomby Press RoomCampaign’s Agency of The Year Middle East has revealed the second additions to its highly esteemed …
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Advertising
ThinkResult & PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India
by Press Roomby Press RoomPubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS …
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AdvertisingReal Estate
Wego partners with Tourism Malaysia to boost Mena travel
by Press Roomby Press RoomWego, an online travel marketplace in Middle East and North Africa’s, …
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Campaign Middle East features a monthly Private View section with a range of insights and viewpoints …
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AdvertisingBusinessMarketing
Webedia Arabia Group strengthens executive leadership team with new appointments
by Press Roomby Press RoomWebedia Arabia Group has announced the appointment of Mazen Mitri as Chief Executive Officer of Webedia …
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AdvertisingMarketing
Malicious threat actors are exploiting advertising data to launch targeted cyberattacks
by Press Roomby Press RoomAdvertising data has recently posed growing cybersecurity risks as a result of its exploitation by …
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Robot.com, the company putting autonomous robots to work in the real world, has been named …
