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Fuse, the global sports and entertainment marketing agency under Omnicom Media, has appointed Freddy Farhat as Senior Director – Sports Partnerships as it expands its operations in the Middle East and North Africa (MENA).
Based in Dubai, Farhat will lead sports partnerships across MENA, focusing on partnership strategy, commercial development and rights consultancy. He is the first senior strategic appointment since Fuse MENA launched its Dubai office in May.
Farhat joins Fuse MENA from Dentsu Sports International, where he was Senior…
