Private View by Equiti Group’s Al Lotter

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This month’s review is by Al Lotter, Head of Creative, Equiti Group.

adidas – Backyard Legends

Focusing on raw street football over shiny celebrity endorsements gives this real soul. My only wish is that the edit pushed the visual rhythm even further to match that energy.

Al Haboob – The World Cup Winner

Using a racing camel as a football…