Russian wellness brands move into UAE oral care market with preventive range

Russian consumer goods company Global Dent is pushing into the UAE oral care market, bringing three product lines that position daily dental hygiene as part of a wider preventive wellness routine. The move comes as the UAE’s oral care segment reached Dh727 million in 2025, growing 5 per cent year on year.

A wellness economy that reaches beyond spas

The UAE’s total wellness economy is valued at $40.8 billion, according to the Global Wellness Institute’s 2025 report, produced in partnership with developer Aldar. The economy…