STING ignites MENA nights with Gen Z campaign

The campaign presents a series of everyday locations reimagined as cultural and social spaces after dark, including rooftops, parking areas and digital environments.

PepsiCo’s STING has launched a region-wide marketing platform titled مولعين الليل في — By Day We Obey, At Night We Let Go, aimed at engaging Gen Z consumers across the Middle East and North Africa.

Developed with creative agency Fred & Farid Paris, the campaign will run throughout 2026 across…