Unifonic Acquires Segmentify to Expand AI Marketing Across MENA

Unifonic has acquired Segmentify, in a deal that expands the Saudi-based customer engagement platform’s AI personalization and marketing automation capabilities across MENA.

The company says the acquisition will combine Unifonic’s conversational engagement and orchestration tools with Segmentify’s real-time AI personalization engine. Segmentify, founded in Türkiye, provides AI-powered personalization, search and discovery, customer intelligence, recommendations, and cross-channel marketing tools for enterprise retailers and…