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(MENAFN– PRovoke)
LONDON – WPP is exploring a potential sale of its public relations arm, with advisers at Goldman Sachs evaluating strategic options for its flagship communications agency Burson, according to a
report by The Time.
LONDON – WPP is exploring a potential sale of its public relations arm, with advisers at Goldman Sachs evaluating strategic options for its flagship communications agency Burson, according to a
report by The Time.
The move could pave the way for a near-complete exit from PR for WPP and would mark the first significant disposal under CEO Cindy Rose, who is leading a broader effort to simplify the company’s structure and return it to growth. WPP and Goldman Sachs declined to comment, the report said.
Burson – created in…
