Clockwise from top left: Sarah Fernandez, Sinead O’Connor, Maryanne Peacock, Marjorie Chapas
At the onset of the current regional conflict, the first instinct for most agencies was to stop. Many hit pause on campaigns, press trips, and anything that risked feeling tone-deaf. But just over a month in, the industry is moving again – not back to normal, but to something more considered and deliberate.
This, despite the numbers telling a sobering story. For example, the regional conflict is estimated to be costing the Middle…
