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MullenLowe MENA chief executive officer P/Mounir Harfouche, juror for The Drum Awards Festival Agency Business category, shares how value, creativity and leadership are reshaping the agency model.
For Mounir Harfouche, the agency business is not being replaced by technology, it is being redefined by it. As chief executive officer of MullenLowe MENA, he has spent decades working across creative, strategy and transformation, helping agencies evolve alongside changing client expectations. He is also a juror for The Drum Awards Festival, judging…
