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This year, The Middle East and Africa region has had a spotlight shone on it for several reasons. It started with family-based Eid campaigns, bundles of creative ambition – from the UAE to South Africa – and ended most recently with the FIFA World Cup setting up its 2022 tournament in Qatar. While it’s easy to focus on the latter of that list, there’s been so much incredible creative work in the region as a whole, that we simply could…
