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- Jordan-based gaming company Tamatem has fully acquired Playable Factory, a global playable ads platform.
- Founded in 2018 in Istanbul, Playable Factory enables game developers to scale user acquisition, delivering up to 8x higher conversion rates and improved retention.
- Founded in 2013 by Hussam Hammo, Tamatem is the leading Arabic mobile games publisher in the region with over 70+ published games, reaching 300 million downloads and over 3 million monthly active users.
- The acquisition strengthens Tamatem’s…
