ICC reveals ‘major update’ to Advertising and Marketing Communications Code

The International Chamber of Commerce (ICC) has released what it has termed as a ‘major update’ in the 11th edition of its Advertising and Marketing Communications Code, which has advised on advertising self-regulation for the past 85 years.

ICC has issued a call for advertisers and marketers to step up as champions of robust ethical standards in the face of multiple industry disruptions and potential challenges to industry…