IKEA turns into pun for Bahrain social media campaign

IKEA Alsulaiman and Memac Ogilvy KSA have recently launched a social media campaign for the Swedish brand in Bahrain.

The campaign, titled ‘LIKEA’ aims to playfully integrate IKEA’s products into well-known idioms, sparking conversation and inviting viewers to reimagine how IKEA fits into their own homes.

“IKEA’s vision is to create a better everyday life for many people. Doing so goes beyond meeting the day to day needs, it is…