M+C Saatchi Group Middle East Appoints Lana Bdeir As Chief Growth Officer

(MENAFN– Mid-East Info) In her new role, Bdeir will lead the agency’s growth agenda across the region, with a focus on accelerating new business, sharpening M+C Saatchi Middle East’s positioning in an increasingly competitive landscape, and aligning its specialist capabilities into a cohesive, growth-driven proposition.She will work closely with leadership teams across the Group’s specialisms spanning advertising, media, sponsorship, talent management, PR, social, consulting, production, and Sport & Entertainment.
Bdeir brings over two…