Arabic attention research challenges conventional wisdom on ad measurement

In a day and age, where the needle on measurement is moving from mere ad impressions to impact, the findings of an in-depth research on ‘the currency of attention’ has revealed several insights that challenge conventional wisdom on advertising measurement.

Measuring and evaluating attention across five social, video and contextual platforms in Arabic for the first time, the report titled ‘Unlocking the Currency of Attention KSA’ ,…